SIGNATURE COCKTAIL... HOW AND WHY?
While Beer and Champagne are always sure to do the trick, if you're looking to take your event to the next level, I always recommend a BIG BOARD. But the next best thing is a signature cocktail!
Why? You might ask. The answer is simple... making cocktails is fun, they taste delicious and everyone gets *x2* more intoxicated than they usually would when drinking them. But seriously, a cocktail can say something about you that beer and champagne cannot. A cocktail can tell a story, it can express unique flavours, colours and details about who you are as an individual or as a brand.
When designing your signature cocktail - which should appear at every event you host - here are some things to keep in mind...
- Who are you?
- What colours represent your brand?
- What flavours do you personally love?
- How do you want it to look?
- Can you easily recreate it?
For example, I AM BOARD is probably a Coconut Margarita. It's a classic idea, with a bit of a spin and essentially fail proof, everyone loves cheese and everyone loves a margarita so the two go hand in hand. Our branding is white and black and white so the white in the drink will reflect that... and did I mention we love tequila?
Enjoy our Cocktail Party Playlist here.